How this female founder is transforming an industry with a user-centric approach

evolution is a podcast shining light on our ecosystem’s stories of innovation, impact and hustle throughout their venture building journey. Join us as we build community and knowledge related to entrepreneurship during the course of COVID-19. 

On this week’s episode of our podcast, evolution, host and entrepreneurship@UBC’s Creative Specialist MJ Araujo speaks with TasteAdvisor Founder and CEO, Alyssa Farr. TasteAdvisor is a technology platform that matches individual consumer taste preferences to wine, with a matching accuracy greater than 80%. Alyssa shares how she set out to solve one of the industry’s most complicated problems and how TasteAdvisor is creating wins for the entire wine ecosystem.  

About Alyssa Farr 

Alyssa Farr is Founder and CEO of TasteAdvisor, the Okanagan-focused wine app that helps people discover their new favourite wines, in amazing venues, all while enjoying a local wine experience that was custom-crafted for them. Additionally, Alyssa acts as a business coach, is the owner of Unlimited Contracting (a social enterprise residential and commercial maintenance renovation company) and is an Entrepreneur in Residence at Purppl. 

About TasteAdvisor 

TasteAdvisor  takes the guesswork out of buying wine. 

TasteAdvisor is a venture that was part of entrepreneurship@UBC Okanagan. Learn more about e@UBCO, here.

Interested in furthering your own entrepreneurial journey? Join us September 8th at our Community Town Hall and sign up to be the first to register for our first ever entrepreneruship@UBC Immersion Week, September 28th to October 2nd, where we will demystify entrepreneurship in the innovation economy.